Marketing Automation Specialist

Role Summary:
We are seeking a highly skilled and motivated Marketing Automation Specialist to join our dynamic marketing team. This role is crucial in developing, implementing, and managing our marketing automation strategies to drive lead generation, nurture prospects, and enhance customer engagement across various digital channels. You will be instrumental in optimizing our marketing campaigns and ensuring seamless integration with our CRM and other marketing technologies.

Key Responsibilities:

- Design, build, and maintain scalable marketing automation workflows and campaigns (e.g., email nurturing, lead scoring, segmentation).
- Manage and optimize email marketing campaigns, including content creation, A/B testing, and performance analysis.
- Develop and implement lead scoring models to identify and prioritize high-potential leads.
- Ensure data integrity and hygiene within the marketing automation platform and CRM.
- Collaborate with marketing, sales, and IT teams to align automation strategies with business objectives.
- Monitor, analyze, and report on campaign performance, providing actionable insights for improvement.
- Stay up-to-date with the latest trends and best practices in marketing automation and digital marketing.
- Troubleshoot and resolve issues related to the marketing automation platform.
- Assist in the integration and management of marketing technology stack components.