Marketing Automation Specialist
Kotak Investment BankingJob Highlights
Required Skills
Job Description
Role Summary: We are seeking a motivated and detail-oriented Marketing Automation Specialist to join our dynamic team in Vishakhapatnam. This role is ideal for an individual with a strong interest in marketing technology and a 12th Pass education, looking to build a career in the financial services industry. You will be instrumental in executing and optimizing our marketing campaigns through various automation platforms.
Key Responsibilities:
Assist in the setup and execution of email marketing campaigns using our marketing automation tools.
Help manage and segment our contact database to ensure targeted campaign delivery.
Monitor campaign performance and generate basic reports on key metrics such as open rates, click-through rates, and conversions.
Support the marketing team in creating and optimizing landing pages and forms.
Learn and apply best practices in marketing automation and data hygiene.
Collaborate with team members to brainstorm new campaign ideas and improvements.
Maintain accurate records of marketing activities and campaign results.
About Kotak Investment Banking
Kotak Investment Banking is a division of Kotak Mahindra Bank, a leading Indian financial services group. It offers a comprehensive suite of investment banking services, including mergers and acquisitions advisory, capital markets advisory, and private equity syndication. With a strong track record and a deep understanding of the Indian market, Kotak Investment Banking partners with businesses to achieve their strategic financial objectives.
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