Marketing Consultant

Role Summary: We are seeking an experienced and strategic Marketing Consultant to provide expert guidance and support to our FMCG business units. The consultant will be responsible for developing and executing innovative marketing strategies to enhance brand visibility, drive sales, and strengthen market share within the Indian context. This role requires a deep understanding of the Indian consumer landscape and the FMCG market dynamics.

Key Responsibilities:

• Develop and implement comprehensive marketing plans and campaigns tailored for the Indian market.
• Conduct market research and competitive analysis to identify emerging trends and opportunities.
• Advise on product positioning, pricing strategies, and distribution channels.
• Collaborate with internal teams (sales, product development, R&D) to ensure alignment of marketing efforts.
• Measure and report on the performance of marketing campaigns, providing actionable insights for optimization.
• Identify and leverage digital marketing channels, including social media, SEO, and content marketing.
• Provide strategic recommendations on brand building and consumer engagement initiatives.