Marketing Consultant

Role Summary: We are seeking a strategic and results-oriented Marketing Consultant to drive innovative marketing initiatives for our entertainment properties within the Indian market. The consultant will be responsible for developing and executing comprehensive marketing strategies that enhance brand visibility, audience engagement, and revenue growth. This role requires a deep understanding of the Indian media landscape, consumer behavior, and digital marketing trends.

Key Responsibilities:

Develop and implement integrated marketing campaigns across various channels (digital, social media, traditional media, OOH, events) to promote new and existing entertainment content.

Conduct market research and competitor analysis to identify emerging trends, opportunities, and potential challenges within the Indian entertainment industry.

Define target audience segments and tailor marketing messages and strategies to effectively reach and engage them.

Collaborate with content production, programming, and sales teams to ensure marketing efforts are aligned with business objectives.

Manage marketing budgets, track campaign performance, and provide regular reports on ROI and key metrics.

Leverage data analytics to optimize campaign performance and inform future marketing strategies.

Build and maintain strong relationships with media partners, influencers, and other stakeholders.

Stay abreast of the latest marketing technologies, tools, and best practices relevant to the entertainment sector in India.