Marketing Consultant - IT Services & Consulting Sector - 0-2 Yrs

Role Summary:
We are seeking a creative and analytical Marketing Consultant with 0-2 years of experience, holding a Master's degree in Design (M.Des), to join our dynamic team in Kolkata. This role is ideal for an individual passionate about leveraging design thinking and strategic marketing principles to drive growth within the IT services and consulting sector. You will contribute to developing and executing innovative marketing campaigns, enhancing brand visibility, and supporting business development initiatives.

Key Responsibilities:
- Assist in the development and implementation of marketing strategies and campaigns for IT services and consulting offerings.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Create compelling marketing collateral, including presentations, brochures, social media content, and website copy, with a strong emphasis on visual design and storytelling.
- Support the planning and execution of digital marketing initiatives, including SEO/SEM, email marketing, and social media management.
- Collaborate with sales and business development teams to create tailored marketing materials and support lead generation efforts.
- Analyze marketing campaign performance and provide insights for optimization.
- Contribute to brand building activities and ensure brand consistency across all marketing channels.
- Stay updated with the latest trends in marketing, design, and the IT services industry.