Marketing Manager

Role Summary: The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, market penetration, and sales growth for UPL's diverse portfolio of agrochemical products in the Indian market. This role requires a deep understanding of the agricultural sector, competitive landscape, and customer needs.

Key Responsibilities:

• Develop and implement integrated marketing plans and campaigns across various channels (digital, print, events) to promote UPL's agrochemical products.
• Conduct market research and competitive analysis to identify market opportunities, trends, and customer insights.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and ROI.
• Collaborate with sales teams to align marketing efforts with sales objectives and provide necessary marketing collateral and support.
• Oversee brand management, ensuring consistent brand messaging and positioning across all marketing activities.
• Develop and manage relationships with advertising agencies, media partners, and other external stakeholders.
• Measure and report on the performance of marketing campaigns, analyzing key metrics and making data-driven recommendations for improvement.