Marketing Manager
ITC LimitedJob Highlights
Required Skills
Job Description
Role Summary: ITC Limited is seeking an experienced and dynamic Marketing Manager to lead and execute marketing strategies for its diverse food processing portfolio within India. The ideal candidate will be responsible for driving brand growth, market penetration, and consumer engagement across various product lines. This role requires a strategic thinker with a deep understanding of the Indian consumer landscape and the food industry.
Key Responsibilities:
- Develop and implement comprehensive marketing plans and campaigns aligned with business objectives.
- Conduct market research and competitive analysis to identify new opportunities and trends.
- Manage brand positioning, messaging, and advertising across all relevant channels (ATL, BTL, Digital).
- Oversee product launches, promotions, and pricing strategies.
- Collaborate with sales, R&D, and supply chain teams to ensure effective product development and market delivery.
- Monitor and analyze marketing campaign performance, ROI, and key performance indicators (KPIs).
- Manage marketing budgets and resource allocation effectively.
- Build and maintain strong relationships with agencies and external partners.
- Stay abreast of industry best practices and emerging marketing technologies.
About ITC Limited
ITC Limited is a diversified conglomerate with a significant presence in the Indian Fast-Moving Consumer Goods (FMCG) sector, including a strong portfolio in Food Processing. Established in 1910, ITC has evolved into one of India's most respected and valuable companies. Its agri-business division is a leader in sourcing and processing agricultural commodities, while its branded packaged foods business offers a wide range of products across categories like staples, snacks, dairy, and beverages. ITC is committed to sustainable business practices and is a pioneer in rural development.
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