Marketing Manager

Role Summary: We are seeking a creative and data-driven Marketing Manager with a strong design sensibility to join our growing team in Lucknow. This role is ideal for a candidate with 5 years of experience and a B.Des degree, who can translate complex educational offerings into compelling marketing campaigns. You will be responsible for developing and executing marketing strategies to drive brand awareness, lead generation, and customer acquisition within the Indian EdTech market.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies aligned with business objectives for the Indian market.
• Create visually appealing and engaging marketing collateral, including digital ads, social media content, brochures, and presentations, leveraging your B.Des background.
• Manage and optimize digital marketing campaigns across various channels (SEO, SEM, social media, email marketing) to drive lead generation and conversions.
• Conduct market research and competitor analysis to identify new opportunities and trends in the EdTech sector.
• Collaborate with sales, product, and content teams to ensure cohesive messaging and campaign execution.
• Track, analyze, and report on marketing campaign performance, providing insights and recommendations for improvement.
• Manage marketing budgets and ensure efficient allocation of resources.