Marketing - Other

Role Summary:
We are seeking a dynamic and results-oriented Marketing professional with a Master of Computer Applications (MCA) degree to join our Noida team. The ideal candidate will have 2-4 years of experience in marketing, with a strong understanding of digital marketing principles and data analysis. This role is crucial in supporting our mission to drive social impact through technology. You will be responsible for executing marketing strategies, analyzing campaign performance, and contributing to the growth of our outreach programs.

Key Responsibilities:
- Develop and implement marketing campaigns across various digital channels (social media, email, website) to promote NASSCOM Foundation's initiatives and events.
- Analyze marketing data and campaign performance metrics to identify trends, insights, and areas for improvement.
- Create engaging content for marketing materials, including website copy, social media posts, and newsletters, ensuring alignment with brand guidelines.
- Assist in managing the company's social media presence, including content scheduling, community engagement, and performance tracking.
- Collaborate with internal teams (program managers, communication specialists) to ensure consistent messaging and effective campaign execution.
- Conduct market research to identify new opportunities and understand audience needs.
- Support the planning and execution of offline marketing activities and events as required.
- Utilize data analytics tools to generate reports on marketing effectiveness and ROI.
- Contribute to the development of marketing strategies and plans.