Media Buyer

We are seeking a dynamic and experienced Media Buyer to join our growing team. The Media Buyer will be responsible for planning, negotiating, purchasing, and managing advertising space and time across television and radio platforms to reach our target audiences effectively and efficiently. This role requires a strategic thinker with strong analytical skills and a deep understanding of the Indian media landscape.

Key Responsibilities:

Develop and implement media buying strategies for TV and radio campaigns aligned with marketing objectives.

Identify and evaluate suitable TV and radio channels and programs for advertising placement.

Negotiate rates and packages with media vendors to secure the best possible value and placements.

Manage media budgets, ensuring optimal allocation of resources and tracking campaign expenditures.

Monitor campaign performance, analyze data, and provide regular reports on reach, frequency, GRPs, and ROI.

Build and maintain strong relationships with media owners and agencies.

Stay abreast of industry trends, new media opportunities, and competitive media activities.

Collaborate with the marketing and creative teams to ensure media plans are integrated with overall campaign strategies.