Media Buying (2-3 Yrs) at TCPL Packaging Limited

We are seeking a motivated and analytical Media Buying professional with 2-3 years of experience to join our team at TCPL Packaging Limited in Vadodara. The ideal candidate will have a strong understanding of media planning and execution, with a proven ability to optimize campaigns for maximum ROI. This role requires a candidate with an M.Tech degree, bringing a unique blend of technical acumen and strategic thinking to our marketing efforts.

Key Responsibilities:

Develop and execute media buying strategies across various channels (digital, print, OOH) to meet marketing objectives.

Negotiate rates and placements with media vendors to secure optimal deals.

Monitor campaign performance, analyze data, and provide regular reports on key metrics (e.g., reach, frequency, CTR, conversion rates, CPA).

Utilize analytical skills, honed through an M.Tech education, to identify trends and insights for campaign optimization.

Manage media budgets effectively, ensuring efficient allocation of resources.

Collaborate with the marketing team to align media buying efforts with overall brand and campaign strategies.

Stay updated with the latest media trends, tools, and best practices in the Indian market.