Media Buying (2-3 Yrs) | Thane

We are seeking an experienced Media Buyer to join our dynamic marketing team in Thane. The ideal candidate will have a Bachelor's degree and 2-3 years of hands-on experience in planning, executing, and optimizing media campaigns. You will be instrumental in driving brand awareness and lead generation within the competitive Defence & Aerospace industry.

Key Responsibilities:
- Develop and execute comprehensive media buying strategies across various channels including digital (search, social, display, programmatic), print, and OOH.
- Manage and optimize media budgets to ensure maximum ROI and achieve campaign objectives.
- Conduct thorough market research and competitor analysis to identify new opportunities and refine targeting.
- Collaborate with creative teams to develop compelling ad creatives and landing pages.
- Monitor campaign performance using analytics tools, providing regular reports and actionable insights.
- Negotiate rates and placements with media vendors to secure the best possible terms.
- Stay abreast of industry trends, new media platforms, and best practices to continuously improve campaign effectiveness.