We are seeking a motivated and analytical Media Buyer with 3-4 years of experience to join our dynamic team in Vadodara. The ideal candidate will have a Bachelor of Computer Applications (BCA) degree and a proven track record in planning, executing, and optimizing media campaigns across various platforms, with a focus on TV and Radio advertising. You will be responsible for managing client budgets, negotiating rates, and ensuring campaign performance aligns with strategic goals.

Key Responsibilities:

Develop and implement media buying strategies for TV and Radio campaigns, ensuring alignment with client objectives and target audiences.

Negotiate and purchase media space and time from vendors to achieve optimal rates and placements.

Monitor campaign performance, analyze data, and provide regular reports on key metrics (e.g., reach, frequency, GRPs, ROI).

Manage media budgets effectively, ensuring campaigns are delivered within allocated spend.

Collaborate with creative and account management teams to ensure media plans are integrated with overall marketing strategies.

Stay updated on industry trends, new media opportunities, and competitive landscape.

Utilize media planning and buying tools and software to facilitate campaign execution and reporting.