Media Buying - Manufacturing & Production (Vadodara) - 1-3 Yrs

Role Summary:
We are seeking a motivated and analytical Media Buyer with 1-3 years of experience to join our Marketing team in Vadodara. The ideal candidate will have a strong understanding of media landscapes, a keen eye for data analysis, and a foundational knowledge gained from an LLM (Law, Liberal Arts, or similar analytical background) to effectively plan, execute, and optimize media campaigns for our manufacturing and production sector. You will play a crucial role in driving brand awareness and lead generation through strategic media investments.

Key Responsibilities:
- Develop and execute integrated media plans across various channels (digital and traditional) aligned with marketing objectives and budget.
- Identify and negotiate with media vendors to secure optimal ad placements and rates.
- Monitor campaign performance, analyze key metrics (reach, frequency, CTR, CPA, ROI), and provide regular reports with actionable insights.
- Conduct market research to identify target audience segments and relevant media opportunities within the manufacturing and production industry.
- Manage media budgets effectively, ensuring maximum return on investment.
- Collaborate with internal teams (marketing, sales, creative) to ensure campaign alignment and message consistency.
- Stay updated on the latest media trends, tools, and technologies, and recommend innovative approaches.
- Utilize analytical skills derived from an LLM background to interpret complex data and inform media strategy.