Media Buying - Metals & Mining (1-3 Yrs Exp)

Role Summary:
We are seeking an enthusiastic and detail-oriented Media Buyer with 1-3 years of experience to join our growing marketing team in Chandigarh. In this role, you will be responsible for planning, executing, and optimizing digital media campaigns to drive brand awareness and lead generation for our stainless steel products within the Indian market. This is an excellent opportunity for someone with a keen interest in the metals and mining sector and a strong understanding of digital advertising platforms, even without a formal degree.

Key Responsibilities:
- Develop and implement digital media buying strategies across various platforms (e.g., Google Ads, social media advertising, programmatic advertising).
- Manage campaign budgets effectively, ensuring optimal allocation of resources to achieve performance goals.
- Monitor and analyze campaign performance metrics (e.g., CTR, CPC, CPA, ROAS) and provide regular reports with actionable insights.
- Conduct keyword research, audience segmentation, and targeting to maximize campaign reach and effectiveness.
- Collaborate with the content and design teams to create compelling ad creatives and landing pages.
- Stay updated with the latest trends and best practices in digital media buying and the metals & mining industry.
- Negotiate with media vendors to secure the best rates and placements.
- Troubleshoot and resolve any issues related to campaign execution and performance.