Media Buying Specialist

Role Summary: The Media Buying Specialist will be responsible for planning, executing, and optimizing paid media campaigns across various digital channels to drive brand awareness, lead generation, and customer acquisition for John Deere's agricultural solutions. This role requires a data-driven approach, strong analytical skills, and a deep understanding of the media landscape within the agriculture industry.

Key Responsibilities:
- Develop and implement comprehensive media buying strategies aligned with marketing objectives.
- Manage and execute paid media campaigns across platforms such as Google Ads, social media (Facebook, Instagram, LinkedIn), and industry-specific agricultural platforms.
- Conduct thorough keyword research, audience segmentation, and targeting to maximize campaign effectiveness.
- Monitor campaign performance, analyze data, and generate regular reports on key metrics (e.g., CTR, CPC, CPA, ROAS).
- Optimize campaigns based on performance data, A/B testing, and market trends to improve ROI.
- Collaborate with marketing, creative, and sales teams to ensure cohesive campaign messaging and alignment.
- Stay up-to-date with the latest trends, tools, and best practices in digital media buying and the agricultural industry.
- Manage media budgets effectively, ensuring optimal allocation of resources.
- Identify and evaluate new media opportunities and partnerships.