Media Buying Specialist

Role Summary:
We are seeking a motivated and detail-oriented Media Buying Specialist to join our dynamic marketing team in Coimbatore. The ideal candidate will have a Diploma and 2-5 years of experience in planning, executing, and optimizing media buying campaigns, with a focus on driving brand awareness and lead generation for our import and export operations. You will be responsible for managing advertising budgets, negotiating with media vendors, and analyzing campaign performance to ensure maximum ROI.

Key Responsibilities:
- Develop and implement comprehensive media buying strategies across various channels (digital, print, OOH) to support import and export business objectives.
- Manage and allocate advertising budgets effectively, ensuring optimal spend and performance.
- Negotiate rates and terms with media vendors, publishers, and agencies to secure the best possible placements and pricing.
- Monitor and analyze campaign performance using relevant metrics (e.g., CTR, CPC, CPA, ROAS) and provide regular reports on key insights and recommendations.
- Conduct market research to identify new media opportunities and target audiences relevant to our import/export segments.
- Collaborate with the marketing and sales teams to align media buying efforts with overall business goals.
- Stay updated with the latest trends and best practices in media buying and digital advertising.
- Troubleshoot and resolve any issues related to campaign execution or vendor management.