Media Buying Specialist

Role Summary: We are seeking an experienced Media Buying Specialist to join our dynamic marketing team. The ideal candidate will be responsible for planning, executing, and optimizing digital media campaigns across various platforms to drive brand awareness, lead generation, and customer acquisition. This role requires a data-driven approach, strong analytical skills, and a deep understanding of the digital advertising landscape.

Key Responsibilities:

• Develop and implement comprehensive media buying strategies aligned with marketing objectives.
• Manage and execute paid media campaigns across platforms such as Google Ads, social media (Facebook, Instagram, LinkedIn, Twitter), programmatic advertising, and other relevant channels.
• Conduct keyword research, audience segmentation, and targeting to maximize campaign effectiveness.
• Monitor campaign performance, analyze data, and generate regular reports on key metrics (e.g., CTR, CPC, CPA, ROAS).
• Optimize campaigns for performance based on data insights, A/B testing, and industry best practices.
• Manage campaign budgets effectively, ensuring optimal allocation of resources.
• Stay up-to-date with the latest trends, technologies, and best practices in digital media buying and advertising.
• Collaborate with internal teams (e.g., content, design, analytics) to ensure campaign alignment and success.