Media Planning (0-1 Yrs) | Vijayawada

Lambda Therapeutic Research Limited
Applicants19
Posted1 day ago

Job Highlights

Experience0 - 1 Yrs
Salary3-9 LPA
LocationVijayawada
Work ModelOnsite
RoleMedia Planning
Openings1
EmploymentInternship
EducationB.Ed

Required Skills

Media ResearchData AnalysisCampaign MonitoringMarket AnalysisCommunication SkillsAttention to DetailMicrosoft Office Suite (Excel, PowerPoint)Understanding of Digital Marketing Concepts

Job Description

Role Summary:
We are seeking a motivated and detail-oriented Media Planning Assistant to join our growing team in Vijayawada. This entry-level position is ideal for a recent M.Des graduate with a passion for understanding and influencing consumer behavior within the healthcare sector. You will support the media planning team in developing and executing effective media strategies for our clinical research services.

Key Responsibilities:
- Assist in market research to identify target audiences and understand media consumption habits.
- Support the development of media plans, including channel selection, budget allocation, and scheduling.
- Monitor and analyze the performance of media campaigns, providing regular reports.
- Collaborate with internal teams (marketing, creative) to ensure cohesive campaign execution.
- Conduct competitive media analysis to identify industry trends and opportunities.
- Maintain and update media databases and vendor information.
- Assist in the negotiation of media buys and tracking of invoices.

About Lambda Therapeutic Research Limited

Lambda Therapeutic Research Limited is a leading global Clinical Research Organization (CRO) headquartered in India. Established in 1999, Lambda has grown to become a trusted partner for pharmaceutical and biotechnology companies worldwide, offering a comprehensive suite of services across the drug development lifecycle. With a strong focus on quality, innovation, and regulatory compliance, Lambda is committed to accelerating the delivery of life-saving therapies to patients.

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