Role Summary:
We are seeking a talented and experienced Media Planner to join our marketing team. The Media Planner will be responsible for developing, implementing, and optimizing integrated media strategies across various channels to drive brand awareness, lead generation, and engagement for Schneider Electric's diverse product portfolio and solutions. This role requires a deep understanding of the media landscape, audience segmentation, and performance measurement within the electrical equipment industry.

Key Responsibilities:

• Develop and execute comprehensive media plans aligned with marketing objectives and budget.
• Identify target audiences and select the most effective media channels (digital, traditional, social, programmatic) to reach them.
• Manage media budgets, negotiate rates, and ensure efficient allocation of resources.
• Monitor campaign performance, analyze data, and provide insights and recommendations for optimization.
• Collaborate with internal teams (marketing, sales, creative) and external agencies to ensure seamless campaign execution.
• Stay abreast of industry trends, emerging media platforms, and best practices.
• Conduct competitive media analysis to identify opportunities and threats.