Media Planning

We are seeking an experienced Media Planner to join our dynamic marketing team. The Media Planner will be responsible for developing and executing comprehensive media strategies to enhance brand visibility and drive sales for our diverse range of building materials across the Indian market. This role requires a strategic thinker with a deep understanding of media channels, audience segmentation, and campaign performance analysis.

Key Responsibilities:

• Develop and implement integrated media plans across various channels (digital, print, television, radio, OOH) tailored for the Indian market.
• Conduct thorough market research and audience analysis to identify target demographics and optimal media placements.
• Manage media budgets effectively, ensuring optimal allocation of resources to achieve campaign objectives.
• Collaborate with creative teams, agencies, and media vendors to ensure seamless campaign execution.
• Monitor, analyze, and report on campaign performance, providing insights and recommendations for optimization.
• Stay abreast of the latest media trends, technologies, and industry best practices in India.
• Negotiate rates and placements with media partners to maximize ROI.