Media Planning | BCA Professionals | Vijayawada
United Breweries LimitedJob Highlights
Required Skills
Job Description
We are seeking a dynamic and analytical Media Planning professional with 3-4 years of experience to join our growing team in Vijayawada. The ideal candidate will have a Bachelor of Computer Applications (BCA) degree and a strong understanding of media landscape, consumer behavior, and data analysis. You will be responsible for developing and executing effective media plans to support our beverage brand campaigns, ensuring optimal reach and engagement within budget.
Key Responsibilities:
- Develop, implement, and manage media plans across various channels (digital, traditional) to achieve marketing objectives.
- Analyze market trends, competitor activities, and consumer insights to inform media strategies.
- Collaborate with creative agencies and media vendors to negotiate and purchase media space/time.
- Monitor campaign performance, analyze data, and provide regular reports with actionable recommendations.
- Manage media budgets effectively and track spending to ensure ROI.
- Stay updated with the latest media innovations and best practices in the beverage industry.
About United Breweries Limited
United Breweries Limited (UBL) is one of India's largest and most respected brewing companies, with a rich history dating back to 1857. As a subsidiary of Heineken N.V., UBL is renowned for its iconic Kingfisher brand, which is a household name in India and a symbol of celebration and refreshment. The company has a strong presence across the country with a network of breweries and a distribution system that ensures its products reach consumers nationwide. UBL is committed to delivering high-quality beverages while adhering to responsible business practices and contributing to the communities in which it operates.
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