Media Planning (Full-Time) | Guwahati

We are looking for a talented Media Planning professional with 2-4 years of experience to join our dynamic team in Guwahati. The ideal candidate will leverage their analytical skills and understanding of media landscapes to develop and execute effective media strategies that drive brand awareness and customer acquisition for Pepperfry's diverse furniture and home decor offerings. This role is crucial in optimizing our advertising spend and ensuring maximum reach and impact across various media channels.

Key Responsibilities:

Develop comprehensive media plans aligned with marketing objectives, target audience, and budget constraints.

Analyze market trends, competitor activities, and media consumption habits to identify optimal media opportunities.

Evaluate and select appropriate media channels (digital, print, OOH, broadcast) based on campaign goals.

Negotiate rates and placements with media vendors to secure the best possible value.

Monitor and report on media campaign performance, providing insights and recommendations for optimization.

Collaborate with creative, digital marketing, and sales teams to ensure integrated campaign execution.

Manage media budgets effectively and track expenditures.

Utilize LLM knowledge for advanced data analysis and predictive modeling in media planning.