Media Planning Manager
NykaaJob Highlights
Required Skills
Job Description
Role Summary: We are seeking a dynamic and data-driven Media Planning Manager to join our growing marketing team. This role will be instrumental in developing and executing innovative media strategies to drive customer acquisition, engagement, and brand awareness for Nykaa's diverse range of beauty and personal care products across the Indian market. The ideal candidate will have a strong understanding of the Indian media landscape, digital advertising platforms, and performance marketing.
Key Responsibilities:
- Develop comprehensive media plans aligned with marketing objectives and budget, covering digital (search, social, display, video, programmatic) and traditional channels relevant to the Indian consumer.
- Identify target audiences and optimal media channels to reach them effectively within the Indian beauty and personal care market.
- Manage media budgets, ensuring efficient allocation of resources and maximizing ROI.
- Collaborate with internal teams (marketing, creative, analytics) and external agencies to ensure seamless execution of media campaigns.
- Monitor, analyze, and report on campaign performance, providing insights and recommendations for optimization.
- Stay abreast of the latest media trends, technologies, and best practices in the Indian market.
- Conduct competitive media analysis to identify opportunities and threats.
About Nykaa
Nykaa is India's leading beauty and lifestyle e-commerce platform. Founded in 2012 by Falguni Nayar, Nykaa has revolutionized the way Indians shop for beauty and wellness products. The company offers a curated selection of products across various categories including makeup, skincare, haircare, fragrances, and personal care, sourced from both international and domestic brands. Beyond e-commerce, Nykaa has expanded its presence through physical retail stores and a strong digital content strategy, providing beauty advice and tutorials. It has become a go-to destination for consumers seeking authentic products and a comprehensive beauty experience.
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