Media Planning Manager

Role Summary:
BYJU'S is seeking a dynamic and analytical Media Planning Manager to join our growing marketing team in Indore. The ideal candidate will be responsible for developing, implementing, and optimizing media strategies to drive brand awareness and student acquisition across various channels. This role requires a strong understanding of the Indian media landscape and a data-driven approach to planning and execution.

Key Responsibilities:
- Develop comprehensive media plans aligned with marketing objectives, target audience, and budget constraints.
- Conduct thorough market research and analysis to identify optimal media channels (digital, print, broadcast, OOH) for reaching target demographics in India.
- Manage media budgets effectively, ensuring optimal allocation and ROI.
- Negotiate with media vendors and agencies to secure favorable rates and placements.
- Monitor campaign performance, analyze key metrics (reach, frequency, CTR, CPA, ROAS), and provide regular performance reports.
- Collaborate with creative and content teams to ensure media placements are aligned with campaign messaging and brand guidelines.
- Stay abreast of industry trends, new media opportunities, and competitive activities.
- Optimize media campaigns based on performance data and market insights.
- Contribute to the overall marketing strategy and provide insights for future media planning.