Media Planning (Post Graduation Not Required) - Nagpur
PaytmJob Highlights
Required Skills
Job Description
We are looking for a motivated and enthusiastic Junior Media Planner to join our growing marketing team in Nagpur. This role is ideal for an individual with a keen interest in media strategy and execution, looking to build a career in the dynamic FinTech industry. You will assist in developing and implementing media plans to reach our target audience effectively and drive brand awareness and customer acquisition.
Key Responsibilities:
Assist in the research and analysis of media consumption habits of target audiences.
Support in the creation of media plans across various channels, including digital, print, and OOH.
Help in tracking campaign performance and providing basic reports on key metrics.
Collaborate with the marketing team to understand campaign objectives and target demographics.
Learn and apply best practices in media planning and buying within the FinTech sector.
Assist in managing media budgets and ensuring efficient allocation of resources.
About Paytm
Paytm is India's leading digital payments and financial services company. Founded in 2010 by Vijay Shekhar Sharma, it started as a mobile recharge and bill payment platform. Over the years, Paytm has expanded its offerings to include a wide range of financial services such as digital wallet, online payments, banking services, and investment products, becoming a comprehensive platform for digital financial needs of millions of Indians. It operates across various verticals including e-commerce, ticketing, and gaming.
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