Media Planning Specialist

Role Summary:
We are seeking a dynamic and analytical Media Planning Specialist to join our growing team. The ideal candidate will be responsible for developing and executing effective media strategies to support our business objectives. This role requires a deep understanding of media channels, audience segmentation, and performance measurement within the analytics and KPO industry.

Key Responsibilities:

Develop comprehensive media plans aligned with marketing objectives and budget constraints.

Identify and evaluate target audiences and their media consumption habits.

Select appropriate media channels (digital, print, broadcast, social, etc.) to maximize reach and engagement.

Negotiate rates and placements with media vendors to ensure cost-effectiveness.

Monitor campaign performance, analyze data, and provide insights for optimization.

Collaborate with internal teams (marketing, sales, analytics) to ensure integrated campaign execution.

Stay updated on industry trends, new media opportunities, and competitive landscape.

Prepare reports and presentations on media plan performance and recommendations.