Merchandise / Retail Planner - Insurance Sector (2-4 Yrs)
PolicybazaarJob Highlights
Required Skills
Job Description
Role Summary:
We are looking for a creative and analytical Merchandise / Retail Planner with 2-4 years of experience and a Master's degree in Design (M.Des) to join our dynamic team. In this role, you will be instrumental in shaping the visual merchandising and product presentation strategies across our digital and potentially physical touchpoints, ensuring alignment with our brand identity and business objectives. You will leverage your design thinking and retail planning expertise to enhance customer experience and drive sales within the insurance and financial services domain.
Key Responsibilities:
- Develop and execute innovative visual merchandising plans for digital platforms, including website, app, and any potential offline retail spaces.
- Analyze sales data, customer behavior, and market trends to identify opportunities for product placement and promotional activities.
- Collaborate with marketing, product, and sales teams to ensure cohesive brand messaging and product storytelling.
- Create compelling visual displays and product mockups that highlight key features and benefits of insurance and financial products.
- Manage the product lifecycle presentation from ideation to execution, ensuring optimal customer journey and conversion rates.
- Conduct competitor analysis on retail and merchandise strategies within the fintech and insurance sectors.
- Maintain brand consistency and aesthetic across all customer touchpoints.
- Contribute to the development of retail strategies that enhance customer engagement and brand loyalty.
About Policybazaar
Policybazaar is a leading Indian financial technology company that operates an online insurance marketplace. Founded in 2008, it provides a platform for customers to compare and buy insurance policies from various providers. The company has expanded its offerings to include other financial products like mutual funds and loans, aiming to be a one-stop shop for financial needs. Policybazaar has played a significant role in digitizing the insurance sector in India.
You need to be logged in to report this post. Login