Opening for Content Designer / Strategist | 1-3 Yrs | Corporate

We are seeking a creative and analytical Content Designer / Strategist with 1-3 years of experience to join our corporate team in Ludhiana. This role is ideal for a B.Tech/B.E. graduate who can blend technical understanding with strategic content creation to enhance our brand presence and communication efforts within the beverage industry.

Role Summary:
As a Content Designer / Strategist, you will be responsible for developing and executing content strategies that align with our business objectives. You will create engaging and informative content across various platforms, ensuring brand consistency and driving audience engagement. Your technical background will be leveraged to understand product nuances and translate them into compelling narratives.

Key Responsibilities:
- Develop and implement comprehensive content strategies for marketing campaigns, product launches, and corporate communications.
- Create high-quality, engaging content including website copy, blog posts, social media updates, press releases, and internal communications.
- Conduct market research and competitor analysis to identify content opportunities and trends.
- Collaborate with marketing, product development, and sales teams to ensure content accuracy and alignment with business goals.
- Optimize content for search engines (SEO) and user experience (UX).
- Analyze content performance metrics and provide insights for continuous improvement.
- Ensure all content adheres to brand guidelines and legal requirements.
- Translate complex technical information related to beverage production and innovation into easily understandable and appealing content for diverse audiences.