Opening for Growth Marketing | 1-3 Yrs

Role Summary:
We are seeking a creative and data-driven Growth Marketing Specialist with 1-3 years of experience and a Master's degree in Design (M.Des) to join our dynamic team in Surat. This role is crucial in driving customer acquisition, engagement, and retention through innovative marketing strategies within the BPO/Call Centre industry. You will leverage your design thinking and analytical skills to identify growth opportunities, experiment with new channels, and optimize campaigns for maximum impact.

Key Responsibilities:
- Develop and execute growth marketing strategies aligned with business objectives, focusing on customer acquisition and lifetime value.
- Conduct market research and competitive analysis to identify emerging trends and opportunities within the BPO sector.
- Design and implement A/B tests for landing pages, ad creatives, email campaigns, and user flows to optimize conversion rates.
- Analyze campaign performance data using tools like Google Analytics, Mixpanel, or similar platforms to derive actionable insights.
- Collaborate with product, sales, and content teams to create compelling marketing materials and user experiences.
- Manage and optimize digital advertising campaigns across various channels (e.g., Google Ads, social media advertising).
- Develop and execute email marketing campaigns, including segmentation, automation, and performance tracking.
- Contribute to the ideation and execution of innovative marketing initiatives, leveraging design thinking principles.
- Monitor key growth metrics and provide regular reports on campaign performance and ROI.
- Stay updated with the latest growth marketing tactics, tools, and industry best practices.