Opening for Marketing Automation Specialist | Corporate

We are seeking a motivated and detail-oriented Marketing Automation Specialist with 0-1 years of experience to join our corporate team in Pune. This role is ideal for an M.Sc graduate eager to kick-start their career in marketing automation within the vibrant Gems & Jewellery industry. You will play a crucial role in executing and optimizing our marketing campaigns, leveraging automation tools to enhance customer engagement and drive business growth.

Key Responsibilities:

• Assist in the setup, execution, and monitoring of email marketing campaigns using marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Develop and segment email lists based on customer data and campaign objectives.
• Create and manage marketing automation workflows, including lead nurturing sequences and automated responses.
• Support in the creation of landing pages and forms for lead generation.
• Track and analyze campaign performance, providing insights and recommendations for improvement.
• Collaborate with the marketing team to ensure campaign alignment with overall marketing strategies.
• Maintain data hygiene and ensure compliance with data privacy regulations.