Opening for PPC Engineer | Corporate

Role Summary:
SRF Limited is seeking a motivated and analytical PPC Engineer with 0-2 years of experience, preferably with an MBA/PGDM, to join our corporate team in Mumbai. This role will be instrumental in managing and optimizing our paid advertising campaigns across various digital platforms to drive lead generation, brand awareness, and customer acquisition. You will work closely with the marketing and sales teams to achieve business objectives.

Key Responsibilities:
- Develop, implement, and manage paid search (PPC) campaigns on platforms like Google Ads, Bing Ads, and social media advertising (e.g., LinkedIn, Facebook).
- Conduct keyword research, ad copywriting, and bid management to maximize campaign performance and ROI.
- Monitor campaign performance, analyze data, and generate regular reports on key metrics such as CTR, CPC, conversion rate, and CPA.
- Identify trends and insights to optimize campaigns for better targeting, ad relevance, and landing page experience.
- Collaborate with the marketing team to align PPC strategies with overall marketing goals and product launches.
- Perform A/B testing on ad creatives, landing pages, and targeting strategies.
- Stay up-to-date with the latest PPC trends, tools, and best practices in the digital marketing landscape.
- Assist in budget management and forecasting for PPC activities.