Opening for PPC Engineer | Oil & Gas
Oil India LimitedJob Highlights
Required Skills
Job Description
Role Summary:
We are seeking a skilled PPC Engineer with 2-3 years of experience and a Master's in Design (M.Des) to join our dynamic team in Mumbai. This role will be instrumental in optimizing our digital advertising campaigns, focusing on driving targeted traffic and conversions within the oil and gas sector. Your design-centric approach will be crucial in creating compelling ad creatives and landing pages that resonate with our audience.
Key Responsibilities:
Develop, implement, and manage paid search campaigns across platforms like Google Ads, Bing Ads, and others relevant to the Oil & Gas industry.
Conduct keyword research, competitor analysis, and audience segmentation to identify new opportunities and refine campaign strategies.
Design and optimize ad creatives, landing pages, and other digital assets, leveraging your M.Des expertise to enhance user experience and conversion rates.
Monitor campaign performance, analyze data, and generate regular reports to track KPIs, identify trends, and provide actionable insights.
A/B test ad copy, creatives, and landing page elements to continuously improve campaign effectiveness.
Collaborate with marketing and design teams to ensure brand consistency and alignment with overall marketing objectives.
Stay updated with the latest trends and best practices in PPC advertising and digital marketing.
About Oil India Limited
Oil India Limited (OIL) is a premier national oil company engaged in the exploration, development, and production of crude oil and natural gas. Established in 1959, OIL has played a pivotal role in India's energy security, contributing significantly to the nation's hydrocarbon production. Headquartered in Duliajan, Assam, with a corporate office in New Delhi, OIL has expanded its operations across various onshore and offshore blocks in India and has a growing international presence.
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