Performance Marketing Manager

Role Summary: HAL is seeking a dynamic and experienced Performance Marketing Manager to drive our digital marketing efforts. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote HAL's products and services across various digital channels. This role requires a strategic thinker with a strong analytical background and a proven track record in optimizing campaign performance to achieve business objectives within the defence and aerospace sector.

Key Responsibilities:

• Develop and execute data-driven performance marketing strategies across paid search, social media, display advertising, and other digital channels.
• Manage and optimize digital advertising budgets to ensure maximum ROI and achieve key performance indicators (KPIs).
• Conduct A/B testing and other experiments to continuously improve campaign performance, landing pages, and ad creatives.
• Analyze campaign data, generate insightful reports, and provide actionable recommendations to stakeholders.
• Stay up-to-date with the latest trends, technologies, and best practices in performance marketing and the defence/aerospace industry.
• Collaborate with internal teams (e.g., sales, product, creative) to ensure alignment of marketing efforts with business goals.
• Manage relationships with external agencies and technology providers.