Performance Marketing Manager at Wipro Limited
Wipro LimitedJob Highlights
Required Skills
Job Description
We are seeking a highly motivated and analytical Performance Marketing Manager to join our dynamic team in Pune. This role is ideal for an ambitious individual with a strong technical background (M.Tech) and 0-1 years of experience looking to kickstart their career in digital marketing within the hardware and networking sector. You will be instrumental in driving online user acquisition, engagement, and revenue through data-driven strategies.
Key Responsibilities:
Develop, implement, and manage paid advertising campaigns across various digital channels (e.g., Google Ads, LinkedIn Ads, social media platforms).
Monitor campaign performance, analyze data, and generate regular reports to identify insights and areas for optimization.
Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve conversion rates.
Collaborate with the marketing and sales teams to align performance marketing efforts with overall business objectives.
Stay updated with the latest trends and best practices in performance marketing and the hardware/networking industry.
Assist in budget management and allocation for digital advertising campaigns.
About Wipro Limited
Wipro Limited is a leading global information technology, consulting, and business process services company. Founded in 1945, Wipro has grown from a vegetable oil manufacturer to a diversified technology giant. With a strong presence in India and across the globe, Wipro serves clients in various industries, offering a wide range of services including digital strategy, cloud computing, cybersecurity, data analytics, and engineering services, with a significant focus on hardware and networking solutions for enterprise clients.
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