Performance Marketing Manager (BCA Required) - Noida

We are seeking a dynamic and experienced Performance Marketing Manager with a Bachelor of Computer Applications (BCA) degree to join our growing team in Noida. This role is crucial for driving user acquisition, engagement, and conversion through data-driven digital marketing strategies. You will be responsible for managing and optimizing paid advertising campaigns across various platforms to achieve our business objectives. The ideal candidate has 3-5 years of experience in performance marketing, a strong analytical mindset, and a passion for leveraging technology to achieve marketing goals.

Key Responsibilities:

Develop and execute comprehensive performance marketing strategies across channels like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant platforms.

Manage campaign budgets effectively, ensuring optimal allocation of resources to maximize ROI.

Conduct A/B testing and multivariate testing on ad creatives, landing pages, and targeting parameters to improve campaign performance.

Analyze campaign data, generate detailed reports, and provide actionable insights to stakeholders.

Stay updated with the latest trends and best practices in performance marketing and digital advertising.

Collaborate with design and content teams to create compelling ad copy and visuals.

Monitor key performance indicators (KPIs) such as CPA, CPC, CTR, conversion rates, and ROAS.