Performance Marketing Manager - Education Sector (0-1 Yrs)

We are seeking a motivated and data-driven Performance Marketing Manager with 0-1 years of experience to join our dynamic team in Guwahati. This role is ideal for a recent MBA/PGDM graduate eager to kickstart their career in the burgeoning EdTech sector. You will be responsible for planning, executing, and optimizing digital marketing campaigns to drive student acquisition and brand awareness.

Key Responsibilities:

Assist in the development and execution of paid media strategies across various platforms (Google Ads, Social Media Ads).

Monitor campaign performance, analyze data, and generate regular reports to identify trends and insights.

Support in A/B testing of ad creatives, landing pages, and targeting parameters to improve campaign ROI.

Collaborate with the marketing team to ensure campaign alignment with overall business objectives.

Stay updated with the latest trends and best practices in digital marketing and the EdTech industry.

Manage and optimize marketing budgets to ensure efficient spend and maximum return.