PPC Engineer - 1-2 Yrs Experience

We are seeking a motivated and creative PPC Engineer with 1-2 years of experience to join our growing team. As a PPC Engineer, you will play a crucial role in designing, implementing, and managing performance marketing campaigns to drive user acquisition and engagement within the financial services sector. This role is ideal for a B.Des graduate with a keen interest in data-driven marketing and a knack for visual communication in digital advertising.

Key Responsibilities:

Develop and execute PPC strategies across platforms like Google Ads, Meta Ads, and other relevant channels.

Conduct keyword research, audience segmentation, and ad copy creation, leveraging design principles for compelling ad creatives.

Monitor campaign performance, analyze data, and provide insights for optimization to improve ROI.

Collaborate with the marketing and design teams to ensure consistent brand messaging and visual identity across all campaigns.

Manage campaign budgets effectively and track spending to ensure alignment with objectives.

Stay updated with the latest trends and best practices in PPC advertising and digital marketing.