PPC Engineer
Adani GroupJob Highlights
Required Skills
Job Description
Role Summary:
We are seeking a skilled and analytical PPC Engineer to join our dynamic team. The PPC Engineer will be responsible for developing, implementing, and managing paid search campaigns across various platforms to drive qualified traffic, optimize conversion rates, and achieve marketing objectives for our import and export operations. This role requires a deep understanding of digital advertising strategies, data analysis, and continuous performance improvement.
Key Responsibilities:
- Develop and execute comprehensive PPC strategies aligned with business goals for lead generation and sales.
- Manage and optimize Google Ads, Bing Ads, and other relevant paid search platforms.
- Conduct in-depth keyword research, competitor analysis, and audience segmentation.
- Create compelling ad copy and landing page recommendations to improve click-through rates and conversion rates.
- Monitor campaign performance daily, weekly, and monthly, identifying trends and insights.
- Implement A/B testing for ad creatives, landing pages, and bidding strategies.
- Manage campaign budgets effectively, ensuring optimal allocation of spend.
- Generate detailed performance reports and present findings to stakeholders.
- Stay updated with the latest PPC trends, tools, and best practices.
About Adani Group
The Adani Group is a multinational conglomerate headquartered in Ahmedabad, India. Founded by Gautam Adani in 1988 as a commodity trading firm, it has since expanded into a diversified business portfolio including port management, electric power generation and transmission, renewable energy, mining, airport operations, natural gas, and data centers. The group is one of India's largest business conglomerates, with significant operations across various sectors critical to the nation's infrastructure and economic growth. Adani Enterprises Limited serves as the flagship company, incubating new business ventures.
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