PPC Engineer
Zee Entertainment Enterprises Ltd.Job Highlights
Required Skills
Job Description
We are seeking a skilled and analytical PPC Engineer to join our dynamic team. The PPC Engineer will be responsible for developing, implementing, and managing paid advertising campaigns across various digital platforms to drive user acquisition, engagement, and revenue for our media and entertainment products. This role requires a deep understanding of PPC strategies, data analysis, and optimization techniques to maximize campaign performance and ROI.
Key Responsibilities:
- Develop and execute comprehensive PPC strategies aligned with business objectives.
- Manage and optimize paid search, display, and social media advertising campaigns.
- Conduct keyword research, audience segmentation, and bid management to improve campaign efficiency.
- Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
- Collaborate with content, creative, and marketing teams to ensure campaign alignment and effectiveness.
- Stay updated with the latest PPC trends, tools, and best practices.
- Monitor budget allocation and ensure campaigns stay within defined spending limits.
About Zee Entertainment Enterprises Ltd.
Zee Entertainment Enterprises Ltd. (ZEEL) is a leading global content company with a presence in over 190 countries. Founded in 1992, ZEEL is part of the Essel Group and has a rich history of entertaining audiences across various platforms. The company operates a diverse portfolio of media properties, including television channels, digital platforms, and film production. ZEEL is committed to delivering high-quality, engaging content that resonates with a wide range of viewers, driving innovation in the media and entertainment landscape.
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