PPC Engineer
Physics WallahJob Highlights
Required Skills
Job Description
We are seeking a skilled and data-driven PPC Engineer to join our dynamic marketing team at Physics Wallah. The ideal candidate will be responsible for planning, implementing, and optimizing paid advertising campaigns across various platforms to drive user acquisition, engagement, and revenue growth for our EdTech offerings. This role requires a strong understanding of digital marketing strategies, analytical skills, and a passion for the education sector.
Key Responsibilities:
Develop and execute comprehensive PPC strategies across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
Conduct keyword research, audience segmentation, and competitor analysis to identify new opportunities and optimize campaign performance.
Manage campaign budgets, bidding strategies, and ad spend to maximize ROI and achieve performance targets.
Create compelling ad copy and landing page recommendations to improve conversion rates.
Monitor campaign performance, analyze data, and generate regular reports with actionable insights.
Continuously test and iterate on campaigns through A/B testing of ad creatives, targeting, and landing pages.
Stay updated with the latest trends, tools, and best practices in PPC advertising and the EdTech industry.
About Physics Wallah
Physics Wallah (PW) is one of India's largest and fastest-growing EdTech platforms, founded by Alakh Pandey in 2016. Initially starting as a YouTube channel to make physics accessible to students, PW has evolved into a comprehensive learning ecosystem offering courses across various competitive exams (JEE, NEET, UPSC, etc.) and school education. With a mission to provide high-quality, affordable education to millions of Indian students, PW has expanded its reach through online platforms, offline centers (PW Skills), and a strong community of learners and educators.
You need to be logged in to report this post. Login