PPC Engineer
Semiconductor Manufacturing Company of India (SMCI)Job Highlights
Required Skills
Job Description
Role Summary:
We are seeking a highly motivated and analytical PPC Engineer with 5 to 5 years of experience to join our dynamic team in Ludhiana. The ideal candidate will possess a Any Postgraduate degree and a proven track record in managing and optimizing pay-per-click advertising campaigns within the electronic components/semiconductor industry. You will be responsible for developing, implementing, and managing PPC strategies to drive qualified traffic, increase brand visibility, and achieve key performance indicators.
Key Responsibilities:
- Develop and execute comprehensive PPC strategies across various platforms (Google Ads, Bing Ads, LinkedIn Ads, etc.) to meet company objectives.
- Conduct thorough keyword research, competitor analysis, and audience segmentation to identify new opportunities.
- Create, manage, and optimize ad campaigns, including ad copy, landing pages, and bidding strategies.
- Monitor campaign performance, analyze data, and generate regular reports on key metrics such as CTR, CPC, CPA, and ROI.
- Implement A/B testing for ad creatives, landing pages, and targeting options to continuously improve campaign effectiveness.
- Manage campaign budgets effectively, ensuring optimal allocation of resources to maximize returns.
- Stay up-to-date with the latest trends, best practices, and algorithm changes in PPC advertising and the semiconductor industry.
- Collaborate with marketing, sales, and product teams to align PPC efforts with overall business goals.
- Troubleshoot and resolve any issues related to campaign setup, tracking, or performance.
About Semiconductor Manufacturing Company of India (SMCI)
The Semiconductor Manufacturing Company of India (SMCI) is a government initiative aimed at fostering the growth of the semiconductor industry in India. Established to create a robust ecosystem for semiconductor design, manufacturing, and assembly, SMCI is driving innovation and self-reliance in this critical sector. The company collaborates with both domestic and international players to set up world-class manufacturing facilities and R&D centers across the country, contributing significantly to India's technological advancement and economic development.
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