PPC Engineer (B.Tech/B.E. Required) - Noida (2-4 Yrs Exp)

JSW Steel
Applicants0
Postedabout 3 hours ago

Job Highlights

Experience2 - 4 Yrs
Salary6-11 LPA
LocationNoida
Work ModelRemote
RolePPC Engineer
Openings3
EmploymentPart-Time
EducationM.Tech

Required Skills

Google AdsBing AdsKeyword ResearchCampaign ManagementBid ManagementPerformance AnalysisROAS OptimizationLanding Page OptimizationData AnalysisReportingGoogle AnalyticsMicrosoft ExcelCommunication SkillsProblem-SolvingAnalytical Thinking

Job Description

We are seeking a motivated PPC Engineer with 2-4 years of experience to join our dynamic team in Noida. The ideal candidate will be responsible for managing and optimizing our pay-per-click advertising campaigns across various platforms to drive targeted traffic and achieve marketing objectives. This role requires a strong analytical mindset and a solid understanding of digital marketing strategies within the industrial sector.

Key Responsibilities:
- Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and other relevant platforms.
- Conduct thorough keyword research and analysis to identify opportunities for optimization.
- Create compelling ad copy and landing page recommendations to improve conversion rates.
- Monitor campaign performance, analyze data, and generate regular reports on key metrics (CTR, CPC, CPA, ROAS).
- Optimize bids, budgets, and targeting parameters to maximize campaign efficiency and ROI.
- Stay up-to-date with the latest trends and best practices in PPC advertising and the steel industry.
- Collaborate with the marketing and sales teams to align PPC strategies with overall business goals.

About JSW Steel

JSW Steel is one of India's leading integrated steel manufacturers, part of the JSW Group, a conglomerate with diversified business interests in sectors such as steel, energy, infrastructure, cement, paints, and more. Established in 1994, JSW Steel has grown exponentially to become a significant player in the global steel industry. With a strong focus on sustainability and innovation, the company operates state-of-the-art manufacturing facilities across India and is committed to producing high-quality steel products for various sectors including construction, automotive, and infrastructure.

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