PPC Engineer Job Opportunity - Content Development / Language

We are seeking a motivated and analytical PPC Engineer with 2-4 years of experience to join our dynamic team in Bhubaneshwar. The ideal candidate will have a B.Pharma background, bringing a unique perspective to our performance marketing strategies within the content development and language services sector. You will be responsible for developing, implementing, and managing pay-per-click (PPC) campaigns across various digital advertising platforms to drive qualified traffic, optimize conversions, and achieve business objectives.

Key Responsibilities:

• Develop and execute comprehensive PPC strategies across Google Ads, Bing Ads, and other relevant platforms.
• Conduct in-depth keyword research, competitor analysis, and audience segmentation.
• Create compelling ad copy and landing page recommendations to improve click-through rates (CTR) and conversion rates.
• Monitor campaign performance, analyze data, and generate regular reports on key metrics (CPC, CPA, ROAS, etc.).
• Implement A/B testing for ad creatives, landing pages, and bidding strategies to continuously optimize campaign performance.
• Manage campaign budgets effectively and ensure optimal allocation of resources.
• Stay updated with the latest trends, best practices, and algorithm changes in the PPC and digital marketing landscape.
• Collaborate with content and marketing teams to align PPC efforts with overall business goals and product launches.