Product Marketing (2-3 Yrs) | Kolkata

We are seeking a motivated and creative Product Marketing professional with 2-3 years of experience and a Master's degree in Design (M.Des) to join our dynamic team in Kolkata. The ideal candidate will be responsible for driving the go-to-market strategy for our innovative electronic products, bridging the gap between product development and customer needs. This role requires a unique blend of design thinking, market analysis, and strategic communication skills.

Key Responsibilities:

- Develop and execute comprehensive product marketing plans for new and existing electronic products, ensuring alignment with business objectives and target market segments.

- Conduct in-depth market research, competitive analysis, and customer segmentation to identify market opportunities and inform product positioning.

- Translate complex product features and technical specifications into compelling value propositions and marketing messages tailored for diverse audiences.

- Collaborate closely with product management, R&D, sales, and design teams to ensure successful product launches and ongoing market support.

- Create persuasive marketing collateral, including presentations, brochures, website content, and digital assets, leveraging design skills from M.Des.

- Plan and execute product launch events, trade shows, and promotional campaigns to generate awareness and drive demand.

- Monitor market trends, product performance, and customer feedback to identify areas for improvement and optimize marketing strategies.