Product Marketing - Industrial Automation (Vishakhapatnam)

We are seeking a motivated Product Marketing professional with 3-5 years of experience to join our dynamic team in Vishakhapatnam. This role is ideal for an individual with a strong understanding of the industrial automation landscape and a legal background (LLB) who can leverage their analytical and communication skills to drive product success. You will be responsible for developing and executing product marketing strategies that resonate with our target audience and contribute to market growth.

Key Responsibilities:

Develop and execute comprehensive product marketing plans for industrial automation solutions, aligning with business objectives.

Conduct market research, competitive analysis, and customer segmentation to identify market opportunities and trends.

Create compelling product positioning, messaging, and collateral (e.g., datasheets, presentations, case studies) that effectively communicate value propositions.

Collaborate with product management, sales, and engineering teams to ensure successful product launches and ongoing market support.

Analyze sales data and market feedback to refine marketing strategies and improve product performance.

Understand and articulate the legal and regulatory implications of product offerings within the industrial automation sector.

Support sales enablement efforts by providing training and resources to the sales team.

Contribute to demand generation activities and digital marketing campaigns.