Product Marketing Manager

Tata Consultancy Services
Applicants0
Postedabout 1 month ago

Job Highlights

Experience0 - 3 Yrs
SalaryUndisclosed
LocationThane
Work ModelRemote
RoleProduct Marketing
Openings1
EmploymentContract
EducationB.Pharma

Required Skills

Product MarketingSemiconductor Industry KnowledgeElectronic ComponentsGo-to-Market StrategyMarket ResearchCompetitive AnalysisMessaging and PositioningContent CreationSales EnablementDigital MarketingDemand GenerationCustomer Relationship Management (CRM)Excellent Communication SkillsAnalytical SkillsProject ManagementStrategic Thinking

Job Description

Role Summary:
We are seeking an experienced and strategic Product Marketing Manager to drive the go-to-market strategy and execution for our electronic components and semiconductor solutions within the Indian market. The ideal candidate will possess a deep understanding of the semiconductor industry, market trends, and customer needs to effectively position and promote our offerings. This role requires close collaboration with product management, sales, and engineering teams to ensure successful product launches and sustained market growth.

Key Responsibilities:
- Develop and execute comprehensive product marketing strategies for electronic components and semiconductor products targeting the Indian market.
- Conduct market research and competitive analysis to identify market opportunities, customer needs, and emerging trends.
- Define and refine product positioning, messaging, and value propositions tailored to specific customer segments in India.
- Create compelling marketing collateral, including datasheets, white papers, presentations, case studies, and website content.
- Plan and manage product launch activities, including internal training, sales enablement, and external communications.
- Collaborate with the sales team to develop effective sales tools and strategies to drive revenue growth.
- Support demand generation activities through various marketing channels, including digital marketing, events, and webinars.
- Gather customer feedback and insights to inform product development and marketing strategies.
- Monitor and analyze marketing campaign performance, providing regular reports and recommendations for optimization.
- Build strong relationships with key stakeholders, including customers, partners, and industry influencers.

About Tata Consultancy Services

Tata Consultancy Services (TCS) is a leading global IT services and consulting company headquartered in Mumbai, India. It is part of the Tata Group, one of India's largest and oldest conglomerates. TCS offers a wide range of IT services, including application development, testing, business intelligence, infrastructure management, and engineering services. The company has a significant presence in the semiconductor and electronics engineering space, providing design, development, and manufacturing support services to global clients. TCS is committed to innovation and digital transformation, helping businesses across various industries to leverage technology for growth and efficiency.

You need to be logged in to report this post. Login

Jobs by Industry and Location:
Jobs by Industry and Experience: