Product Marketing Manager
Emami Paper Mills LimitedJob Highlights
Required Skills
Job Description
We are seeking a dynamic and experienced Product Marketing Manager to join our growing team. The ideal candidate will be responsible for developing and executing product marketing strategies to drive demand and adoption of our paper products in the Indian market. This role requires a deep understanding of the pulp and paper industry, market trends, and customer needs.
Key Responsibilities:
- Develop and implement comprehensive product marketing plans and strategies for new and existing products.
- Conduct market research, competitor analysis, and customer segmentation to identify market opportunities.
- Create compelling product positioning, messaging, and collateral (e.g., brochures, presentations, datasheets).
- Collaborate with sales, product development, and R&D teams to ensure successful product launches and go-to-market strategies.
- Manage marketing campaigns across various channels, including digital, print, and trade shows.
- Track and analyze marketing campaign performance, providing regular reports and insights.
- Educate and enable the sales team on product features, benefits, and competitive advantages.
About Emami Paper Mills Limited
Emami Paper Mills Limited is a leading player in the Indian paper industry, established in 1981. The company is part of the renowned Emami Group. It manufactures a wide range of paper products including newsprint, writing & printing paper, and paper boards. Emami Paper Mills is committed to sustainable practices and has state-of-the-art manufacturing facilities.
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