Role Summary: We are seeking a dynamic and analytical Product Marketing Specialist with 3-5 years of experience to join our team in Chandigarh. This role is crucial in driving the go-to-market strategy for our innovative auto component products, ensuring they meet market demands and resonate with our target audience. The ideal candidate will have a strong understanding of product marketing principles and a Bachelor of Computer Applications (BCA) background, enabling them to grasp technical product details effectively.

Key Responsibilities:

Develop and execute comprehensive product marketing strategies for new and existing auto components.

Conduct market research and competitive analysis to identify market opportunities and customer needs.

Create compelling product positioning and messaging that differentiates our offerings in the market.

Collaborate with product development, sales, and marketing teams to ensure successful product launches and campaigns.

Develop sales enablement materials, including presentations, datasheets, and case studies.

Monitor and analyze campaign performance, providing insights and recommendations for optimization.

Understand the technical specifications and benefits of our auto components to effectively communicate them to various stakeholders.