Public Relations - Beauty & Personal Care (3-5 Yrs Exp)

We are seeking a dynamic and experienced Public Relations Specialist to join our growing team. The ideal candidate will have a strong understanding of the beauty and personal care industry and a proven track record in developing and executing PR strategies. This role requires a strategic thinker with excellent communication skills and the ability to manage media relations, build brand reputation, and drive positive public perception for our brand in the Indian market. A background in a technical field like B.Tech/B.E. is essential for analytical problem-solving and strategic planning.

Key Responsibilities:

Develop and implement comprehensive PR strategies aligned with company objectives and brand positioning in the beauty and personal care sector.

Manage day-to-day media relations, including identifying and building relationships with key journalists, bloggers, influencers, and media outlets.

Craft compelling press releases, media kits, and other PR materials.

Monitor media coverage and analyze PR campaign effectiveness, providing regular reports to stakeholders.

Organize and manage press conferences, media events, and product launches.

Handle crisis communication and reputational management with a proactive and strategic approach.

Collaborate with marketing and brand teams to ensure consistent messaging across all platforms.

Stay abreast of industry trends, competitor activities, and emerging PR opportunities within the beauty and personal care space.